London Ayurveda offers expert Ayurvedic consultations, focusing on lifestyle and wellness based on ancient Indian health wisdom. This case study explores the comprehensive rebranding project aimed at elevating their brand identity and online presence.
Projects: Logo design, brand identity, brand guidelines, lead magnet, social media, website design.
London, UK
The live website you are viewing may have had some modifications made by the client which may differ from the original design below.
Start with a brand visual mood boards
To kickstart the comprehensive branding project, we began by creating two visual mood board options.
This mood board served as a creative canvas where we gathered inspirational images, colors, and design elements that resonated with London AyurVeda’ vision and values.
It helped set the tone and direction for the entire branding process.
Exploring Logo Concepts
At this stage, we began creating numerous sketches and design ideas to explore various logos that could effectively convey London AyurVeda’s vision.
Our goal was to develop a range of options that captured the heart of their brand while achieving an elegant and contemporary look.
Final logo and brand style guide
The style guide was a crucial aspect of the branding project. It served as a blueprint for maintaining brand consistency across all visual and communication elements.
This guide detailed the approved color schemes, typography choices, logo usage guidelines, and other essential design elements.
It ensured that London AyurVeda’ brand would be consistently recognizable and professional in all contexts.
Branding applications
The brand identity was effectively applied across various mediums, from digital to print. This consistent application enhanced brand recognition and maintained a strong, unified presence in all marketing materials.
Lead magnet
We designed a compelling downloadable resource to attract and engage the audience. This lead magnet significantly boosted email sign-ups, expanding the company’s reach and building a valuable customer database.
Social media post template design
Custom social media designs were created to align with the brand’s identity, fostering engagement and enhancing visual appeal. These designs support the brand’s messaging and connect with the audience on various platforms.
Website Design & Development
The website played a pivotal role in presenting London AyurVeda’ new brand identity to the target audience.
We designed a modern and user-friendly website that not only showcased their services but also reflected their professional brand image. The website was built to be responsive, ensuring an optimal viewing experience across all devices.
It featured clear navigation, engaging content, and visually appealing design elements that resonated with the brand’s new look and feel.
- Fast and accessible for users
- Content & conversion strategy
- Mobile friendly website
- On page SEO setup
- Easy to update and maintain
